Real Estate | Photography | Business

Where to Get Photos for Your Business.

Posted on Feb 24, 2014

Where to Get Photos for Your Business.

Whether you’re trying to promote or decorate, finding high-quality images for your business is a necessity. That being said, it’s not always easy to find the right photos, or photos that you have the rights to use commercially. Here are a few ways to attain pictures that fit this criteria, and they’re simpler than you might think.

The first, and perhaps most overlooked way, is to take the photographs yourself. This option won’t work for everyone, but if you have a high-quality camera capable of professional level photography, finding whatever you need and taking your own custom photos can yield the most accurate results, since you are in control of the subject matter and setting. If you don’t have a particularly powerful camera, remember that if you have a smartphone it may very well have one sufficient enough for this task. The main advantages of this method is that your photos can be unique and custom tailored to your own personal needs, and it’s free. The main disadvantage is that, depending on your type of business, it may be difficult to find something relevant to photograph, and thus you’ll have to go with more elaborate methods than simply snapping the picture yourself.

Another method of finding photos for your business is to use stock photography. This is where you use images designed for the sole purpose of being used by others, usually for businesses, from a website that has a gallery of varying pictures. This can allow you to find almost anything as far as subject matter is concerned, but it isn’t necessarily going to find you the best overall photos for your business. This is because stock photography usually keeps its photos generic and lacking in personality so it can be used by as wide of a variety of people as possible. In short, it looks like stock photography, if that makes any sense. It also requires you to spend some money, since most of the sites have subscription or other fees to use their photos.

The last way to obtain your much needed photographs that I will mention is to simply search for them online. This may sound like a no-brainer, and perhaps even too basic to be effective, but a simple Google search can do wonders. Since you are using these images commercially, you’ll want to use the “Advanced Search” option, and adjust the “Usage Rights” to have images only appear that are free to use commercially. The main advantage to this technique is how quick and easy it is, however it isn’t perfect; this method can throw mountains of pictures at you, many of which may not be relevant or useful. You also have to always be vigilant about copyright laws and if your selected images really are up for free usage.

In the business world, photographs can help you sell your product or service, and there are many different ways to obtain the ideal image for you. The best method varies for each individual and each business, but hopefully this guide will give you some insight into how to add that visual flair to your business without too much of a hassle.